Hispanics & Housing: Demand Over The Next Decade | Simplifying The Market

Los hispanos & la vivienda: La demanda durante la próxima década

La Asociación de banqueros hipotecarios (MBA por sus siglas en inglés) recientemente publicó un informe: ‘Housing Demand: Demographics and the numbers behind the coming multi-million increase in household’. En este estudio la MBA “utilizó un análisis comprehensivo de datos desde 1976 a 2014, un periodo que abarca varios mercados y ciclos del sector de la vivienda, para proporcionar una proyección de una demanda de la vivienda mucho más fuerte durante la próxima década”.

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El crecimiento de las fincas con propietarios Latinos en U.S.A.

The growth of Latino-Owned Farms in U.S.A | Keeping Current Matters

Hoy tenemos el placer de tener la VP de KCM Español, Jeymy González, como nuestra invitada. Jeymy tiene experiencia personal con los desafíos que los Hispanos enfrentan durante el proceso de bienes raíces y trabaja para asistir esta comunidad con orientación y educación. ¡Disfrute! – El equipo de KCM

Un artículo reciente en Fox Latino News hablaba sobre el crecimiento saludable de las fincas con propietarios latinos. De acuerdo con el Censo de Agricultura “Ha habido un aumento del 21 por ciento de los propietarios en los últimos 5 años.” La mayoría de esas fincas son de tamaño pequeña o mediana con grandes concentraciones viviendo en Texas, New México, y California.

“Las fincas con propietarios Latinos se han convertido en un proveedor clave de ciertos productos.” Menciono el artículo por ejemplo; los Latinos son propietarios de dos tercios de las fincas que producen fresas en California.

Este aumento es el resultado del trabajo de organizaciones como Rural Coalition que representa agricultores pequeños y productores en los Estados Unidos y México. Los esfuerzos de reclutamiento para atraer minorías y mujeres campesinas por el USDA y grandes fuerzas económicas como NAFTA, Que ayudaron desde que eran obreros hasta llegar a ser los nuevos granjeros propietarios.

Esta es una gran oportunidad para los profesionales de bienes raíces que enfocan su negocio en las fincas y los ranchos. El Censo de agricultura de USDA publico una tabla con las granjas que el operador principal es Hispano/Latino y ¡el equipo de KCM lo puso en este mapa para usted!

Latino Owned Farms in the USA | Keeping Current Matters

¡Usted puede ayudar estos operadores Latinos a convertirse en propietarios de fincas & cumplir el sueño Americano!

Upscale Latinos and Housing

We are excited to have Jeymy Gonzalez as our guest blogger today. Being a first generation Hispanic immigrant, she has personal experience with the challenges Hispanics may face during the real estate process and works to assist this community with guidance and education. 

Upscale Latinos & Housing | The KCM Crew

Last year Nielsen and the Association of Hispanic Advertising Agencies (AHAA) identified Upscale Latinos as the most influential segment since the Baby Boomers. Upscale Latinos are becoming a powerful population segment and have grown by more than two million since 2010.

“Recognizing the diversity within the Hispanic population in the U.S., Nielsen and AHAA embarked this year on a second study to further understand the behavior of upscale Latino households, what drives them toward upscale-luxury purchases and what drivers and detractors they share—or don’t share—with non-Hispanic upscale households.” Here are some important points that they found:

  • The number of Upscale Latinos with an annual income range from $50,000 to $100,000 is growing.
  • They account for 29% of Hispanic homes and more that 15 million Hispanics.
  • They spend about $500 billion each year, which represents 40 percent of the $1.3 trillion in Hispanic purchasing power.
  • At least 60 percent say they have strong ties to their Latino culture, and 30 to 40 percent voice a strong cultural duality.

According to “the upscale Latino 2.0” study by Nielsen/AHAA, this is the percent of upscale Hispanics that say within the next 12 months they will have sufficient resources to:

  • 47% to pay rent/mortgage
  • 39% to live in safe neighborhood/good public school
  • 33% to pay off credit card debit
  • 18% to qualify for a mortgage

One Powerful Segment, Three Different Mindsets

Nielsen and AHAA identified three distinct sub-mindsets with in this group and this is how they describe them:

  1. Luxury Seekers (42%) are mostly drawn to high-end products for individual rewards and to feel good about themselves. Thirty-four percent of upscale non-Hispanics fall into this sub-segment, making them less likely than upscale Hispanics to be luxury seekers.
  2. Sensible Seekers (40%) are pragmatic about their purchases and make high-end decisions when it makes sense. There is a greater distribution of upscale non-Hispanics in this sub-segment at 48 percent.
  3. Social Seekers (18%) see high-end goods and services as timeless and classic; they seek recognition and social status. Upscale non-Hispanics also make up 18 percent of this sub-segment.

Yes, we are all Hispanic/Latinos but we don’t like the same things! You can notice a difference among the 3 distinct sub-groups. So understand the differences and for those working the Luxury market, remember 29% of the Hispanic homes are upscale Latinos.

The Importance of the Latino Community to Today's Real Estate Market

iStock_000002916959LargeThe Hispanic community was hit hardest by the housing crash. Now that the market is recovering, many of these families have the opportunity to either buy a home again, or those that lost home value during those years, are seeing equity return allowing them to sell and move to the home that they always wanted.

These buyers are ready, but according to a recent survey done by NAHREP (the National Association of Hispanic Real Estate Professionals) there are barriers that do not allow these buyers to enter the market right now. As real estate professionals is our duty to remove some of these barriers, if possible, and help as many families as we can become homeowners if they are willing ready and able to.

The Hispanic community is becoming a very important part of today’s real estate market, “The number of Hispanic households has grown to 14.7 million in 2013 and today a Hispanic youth turns 18 every minute of every day,” according to the 2013 State of Hispanic Homeownership Report.

4 out of 10 new households in the United States are expected to be Hispanic in 2014, this is a major opportunity for real estate professionals.

The State of Hispanic Homeownership

Hispanic Father and Son in Front of Their New Home with Sold Home For Sale Real Estate Sign.This month the National Association of Hispanic Real Estate Professionals (NAHREP) released their annual State of Hispanic Homeownership Report for 2013. A 35 page report designed to highlight “the homeownership growth and household formation rates of Hispanics as well as their educational achievements, entrepreneurial endeavors, labor force profile, and purchasing power in the United States”.

This report is full of great information and you should download it and read all 35 pages. In this blog post, I will mention a few facts that, in my opinion, are relevant to all of us:

Household formation

  • Since 2010, Hispanics have accounted for a net increase of 559,000 owner households, representing 56 percent of the total net growth of owner households in the U.S.
  • The number of Hispanic households has grown from 9.2 million in 2000 to 14.7 million in 2013, an increase of 5.5 million, representing a growth rate of 60 percent.
  • Four out of 10 new households between 2010 and 2020 are expected to be Hispanic.
  • By the end of the decade, Hispanics alone will account for approximately five million net new households, out of an estimated 12 to 14 million net new households in the country.

Hispanic Millennials

  • The median age of the Hispanic population is 27 years old, which is ten years younger than the median age of the overall U.S. population.
  • Hispanics are heavily represented in the 26 to 46 year age range.
  • A Hispanic youth turns 18 every minute of every day.

Income

  • Hispanics with incomes between $50,000 and $100,000 represent 29 percent of all Hispanic households and comprise nearly 40 percent of Hispanic purchasing power.
  • Three out of every four prosperous Hispanics are under the age of 45 and own a home.
  • Twenty-two percent of all Hispanic households earn more than $75,000 annually.
  • The number of Hispanic-owned businesses in the U.S. nearly doubled from more than a decade ago, growing from 1.7 million in 2002 to an estimated 3.2 million in 2013.
  • Latina entrepreneurs are launching businesses at a rate SIX TIMES the national average.
  • Hispanic businesses contribute in excess of $465 billion to the nation’s economy annually and employ more than two million workers.
  • Latinos now own one out of every 20 businesses in the U.S., while Latinas own 10 percent of all women-owned businesses.

The Hispanic community is becoming a major player in the housing market.